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 An Online form is a great way to collect information from your web site about the users and visitors to your site. It is also very convenient and efficient because online forms produce the data you will need to analyze and continually improve your site’s performance.

 Common uses include; an online poll or survey that is filled in by the users and automatically stored in a database, customer information such as shipping and billing data, purchase history, and aggregated data related to inventory, sales, shipping and returns, etc.

 Many businesses have sprung up in the last few years offering free online tools for you to build your own form to post on your site. The data is then collected by the external company and stored in a database for you. Normally they will also email information to you as it happens (in real time) and also make regular reports available to you. Of course these services come with a price tag attached so many web site owners opt to take the time to learn how to build their own forms and collect their own data.

 The advantage in making this effort up-front is not only the cost factor, but also the fact that you can customize and improve your forms as you wish without the limitations of an external forms provider and also, you can collect and use the data as, and when, you need to. Last but not least – your data remains completely confidential and under your-own control at all times.

 We have suggested a few excellent books below. And you’re local library may also have some good books on the subject for free!

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